Effective Business to Business(B2B) Marketing

Why Choose this Training Course?
In many B2B markets, excessive competition is driving-down prices, and products are becoming commoditized. So companies have to use marketing in a more effective and structured way. However, most B2B companies do not understand what marketing is. They confuse it with marketing-communications and as a result they find it increasingly difficult to compete and be profitable. They think they can solve the problem by sending out more communications, but that often achieves nothing and wastes money.

This training course will show you how to apply marketing effectively in a B2B environment so that your company can establish itself as an added-value provider and can overcome price competition. It is specifically for B2B companies and it shows best-practice with many real-life B2B examples.

This training course will feature:

Key principles and practices of B2B marketing
A structured marketing process
Valuable tools and how to use them
How to create a marketing mix
How to adopt a market-focused approach
Real examples of how to apply it in B2B

What are the Goals?
By the end of this training course you should be able to:

Help your company to use marketing effectively
Know how to overcome price competition
Win customers and build better relationships
Increase your company’s credibility among stakeholders
Prioritize marketing actions and give clear direction
Avoid wasteful marketing and increase profit margins

Who is this Training Course for?
This training course is for senior managers, middle managers, marketing executives and anyone else who really wants to understand what marketing is and how to use it in B2B markets. Even if you have studied marketing at degree level, this course shows you how to apply it in practice in B2B markets specifically.

This training course is suitable for a range of professionals and will greatly benefit:

Leaders who need to know that marketing is not just communications
Senior managers who have to guide their company in the market
Managers from non-marketing disciplines who don’t understand marketing
Executives who want to know how marketing works specifically in B2B
Sales managers who need to win marketing support
People recently placed into a marketing role

How will this Training Course be Presented?
This training course will be presented using a combination of formal presentations, discussions and syndicated exercises. Video and case-studies will also be used.