Excessive competition is driving-down prices, and products are becoming commoditised. So companies have to use marketing in a more effective and structured way. However, most B2B companies do not understand what marketing is. They confuse it with marketing-communications and as a result they find it increasingly difficult to compete and be profitable.

This Greensage Business Consult training course will show you how to apply marketing effectively in a B2B environment so that your company can establish itself as an added-value provider and can overcome price competition.

This Greensage Business Consult training course will characterise:

• Principles and practices of B2B marketing

• Marketing process, tools and how to use them

• How to create a marketing mix and adopt a market-focused approach

This Greensage Business Consult training course is suitable for a range of professionals and will greatly benefit:

• Any Business to Business company
• Senior managers, Sales mangers & middle managers
• Marketing Executives in B2B

• Studied marketing at degree level
• Leaders who need to know that marketing is not just communications
• People recently placed into a marketing role