Marketing holds an organisation together, gives it understanding of what customers want, what they value, what they are willing to pay for and helps the organisation understand how to change.

Strategic marketing knits marketing activities to business needs, at the same time helping operational teams become customer centered.

This Greensage Business Consult training course will characterise:

• How to create a strategic marketing plan
• How to apply theory in practice when developing marketing strategy
• A wide range of models, techniques, tools and tips

What are the Objectives?

Participants by the end of this training will be able to:

• Identify, collect and analyse business data to identify issues, key factors for success and distinctive capabilities
• Use the data and recommend which products and services their organisation needs
• Identify and prioritise audiences based on business goals

• Develop a portfolio matrix for their product, price, place and promotion that will enhance marketing activities
• Quantify marketing objectives 
• Select the best evaluation mechanisms

Who is this Training Course suitable for?

This Greensage Business Consult training course is suitable for a range of professionals and will greatly benefit:

• Marketing practitioners: Directors, Vice Presidents
• Public Relations, 
• Brand Management
• Public Affairs, Advertising, Community Relations & Media Relations
• Business Growth & Strategy Directors

• Sales & Finance Directors
•  HR Directors
• Business leaders 
• Chief Marketing Officers
• Heads of Product Management & Product Development