3.Creating a Marketing Plan for Business to Business

Why Choose this Training Course?
Marketing planning is key to success and this course can quickly empower you to create credible marketing plans that will enable your organisation to succeed with new products in new markets.

With the downturn in traditional industries and the need to innovate new products and find new markets, effective B2B marketing is more essential than ever for many organisations.

This Greensage Training Course will show you how to create a plan to build market share and improve profits in existing markets. The course is highly practical and uses real life examples from successful B2B companies that the Course Director has helped over many years.

This Greensage training course will feature:

Defining the marketing strategy

What you need to analyse before planning

Structuring the plan

Targeting the right customers, decision-makers and influencers

Implementing  the plan

What are the Goals?
By the end of this Greensage training course you should be able to:

Construct a written marketing plan
Justify and win support for your plan
Persuade others to adopt your marketing strategy
Co-ordinate and integrate the marketing mix
Lead colleagues to implement your plan

Who is this Training Course for?
This course will be particularly valuable to those who are looking to innovate new products and enter new markets. It will be of interest to marketing directors, marketing managers, sector managers and others who wish to adopt a more structured approach in marketing their products or services to business customers.

This Greensage training course is suitable for a range of professionals and will greatly benefit:

Senior managers who want to make their company market-focused
Managers who have to construct and deliver a marketing plan
Marketing executives who have to implement the plan
Executives from other departments who have to adopt and support the plan

How will this Training Course be Presented?
This Greensage training course will be presented using a combination of formal presentations, discussions and syndicated exercises. Video and case-studies will also be used.

A major differentiator in this course is that it is highly practical, and delivers real-life examples drawn from the presenter’s many years of experience in sales and marketing consulting for leading global B2B companies.