Corporate Identity and Brand Management

Why Choose this Training Course?
We look at what brands are, why organizations need one, what value they bring and how to build and manage a brand. Our five days together include lots of real-life examples to inspire participants to create their own brand. How your brand is perceived, whether it stands out from competitors, is more important than ever. This innovative branding masterclass helps participants plan, implement, launch and manage an effective brand that wins internal and external support.

This training course will feature:

Defining a strategy for your brand
Linking branding to corporate vision, mission, values and culture
Expressing b rand through its image, personality and characteristics
Explaining the brand to stakeholders and wining their support and loyalty
Sustaining and evolving the brand over time

What are the Goals?
By the end of this training course, participants will be able to:

Explain the benefits of branding and how to use a brand to support their organization's business purpose
Use the principles of branding to develop an effective brand for their organization, or refine the existing brand
Develop support for the brand from a wide cross section of stakeholders including executives, employees, customers, influencers and the media
Create a range of print, online, multimedia and face2face collateral to explain what the brand stands for and how to use it
Use mechanisms to monitor the brand over time, including performance and perceptions, recommending effective ways of refreshing the brand when needed

Who is this Training Course for?
This masterclass is designed for people who are responsible for branding and effectively explaining what their brand stands for.

This training course is suitable to a wide range of professionals but will greatly benefit:

Marketing directors
Business owners
PR managers, PR Executives & Marketing Executive
Branding, product, design & marketing managers
Graphic designers in the private sector, public sector and start-ups

How will this Training Course be Presented?
The training course combines presentations that share both theory and industry best practices with practical sessions in accordance with adult learning and blended learner-centered principles. Learning is interactive, hands-on, experiential, peer-sharing, reflective and self-directed.